James Li

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Hey, I’m James.

Digital & Brand-Growth Designer

Designer Bridging Brand, Product & Growth.

Growth-Driven, Product-Centred Design × Brand Impact.
I’m James, a London-based designer helps brands show up with clarity, consistency and creativity across every pixel – from landing pages, brand system and motions to full-on product design. From SaaS to lifestyle, I build creative systems that convert, scale, and stand out.

Select Projects

A selection of creative-led projects across growth design, brand storytelling, UX and campaign systems—built with strategy, motion, and performance in mind.

All Works

Capital on Tap – Virtual Cards Landing Page

Landing Page & CRO

Fintech

SaaS

Strategy

Marketing

Instant-card launch page with A/B-tested hero variants that boosted sign-ups by simulated 22%.

Surfer SEO Unwrapped Campaign & Landing Page

Surfer SEO – Unwrapped 2024

SaaS

Landing Page

Data Visualisation

Motion

Design Systems

Seasonal landing page that turned complex SEO data into digestible, scroll-stopping content.

PRESSIO

Brand System

E-commerce

Website

Growth

Marketing

Full brand transformation, from chaotic assets to a clean, global-ready brand machine.

A Collection of Brand, Motion & More

Branding

Motion

Art direction

Campaign

A cross-section of branding, campaigns, and motion-led storytelling—modular, expressive, and built to move.

What makes me different?

I've worked across industries, disciplines, and team setups—from startups to scale-ups, decks to dev handoffs. What sets me apart isn’t just tools or trends—it’s how I connect dots and make momentum happen.

Browse My Work

Brand-Driven Growth-Led

Start a Project

From concept to delivery, I think like a brand lead and move like a growth team. Brand expression and conversion design are not in conflict, they power each other.

Landing Pages

Brand System

Campaign Creative

Market Research

Performance

+more

Creative × Operational

Start a Project

I design for both vision and delivery—bringing structure to brand ideas and velocity to growth plans. I build clean, scalable workflows that make collaboration actually work.

Design Systems

Team Alignment

Growth-mindset

Design Templates

Marketing Assets

+more

10+ industries tackled

Fintech, creator tools, AI, lifestyle etc

8+ years of experiences

30+ projects shipped

Landing pages, branding, motion to campaigns

Trusted by many

My Growth Process

From gut checks to growth loops—I thrive on collaboration, fast thinking, and sweating the right details. Here's how I usually get things moving:

Align Fast, Change Smart

• Frame the brand • Market insights • The need and challenge.

I start with clarity—what are we solving, for who, and why now? Whether it's branding or growth, I focus first on shared context, not just wireframes. Getting scrappy early (even with quick mocks or napkin-level logic) means we avoid months of building in the wrong direction.

Explore & Define

– Turn signals into structure, and insights into systems.

From emotional triggers to strategic flows, I build design language and brand systems that stay flexible but purposeful. It's not just about tone or visuals—it’s about giving teams tools to move fast and stay coherent.

Design for Real Life

– Make it modular, expressive, and ready to ship.

I aim to balance speed with feel. From landing pages to social ads to motion banners, I design with actual rollout in mind—scalable templates, responsive visuals, and a system that keeps visual identity consistent without blocking agility.

Review, Loop, Repeat

– Test, listen, and iterate through real use.

Conversion rates, bounce rates, feedback from users—or from your team—are all design signals. I believe iteration isn't a phase. If it doesn’t land, scale, or resonate, we go again—faster and smarter.