James Li
Work
About
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Capital on Tap – Virtual Cards Landing Page
Landing Page & CRO
Fintech
SaaS
Strategy
Marketing
Instant-card launch page with A/B-tested hero variants that boosted sign-ups by simulated 22%.
Surfer SEO – Unwrapped 2024
Landing Page
Data Visualisation
Motion
Design Systems
Seasonal landing page that turned complex SEO data into digestible, scroll-stopping content.
Mixcloud Pro Subscription Paid Campaign
Campaign
A/B Test
Dual-direction creatives (“Creative Freedom” vs “DJs’ Income”)—50/50 test split informed next campaign. Designing for conversion through creative experiments
PRESSIO
Brand System
E-commerce
Website
Growth
Full brand transformation, from chaotic assets to a clean, global-ready brand machine.
A Collection of Brand, Motion & More
Branding
Label
A cross-section of branding, campaigns, and motion-led storytelling—modular, expressive, and built to move.
Kittl
3-slide carousel + Reel animation drove a 19% simulated engagement lift in paid tests.
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