A Collection of Brand, Motion & More
Overview
Visual Highlights & Snippets
These aren't full case studies—just highlights to show how I design across form, rhythm, and story.
Categories
Branding
Motion
Art direction
Campaign
Team
Brand, Motion & More
Content
🔍 Brand Identity
🧭 Reels
🎨 Snippets
🧭 UX
🎬 Art Direction
A curated set of brand identities, motion, campaign visuals, and UI UX—designed to scale across touchpoints and channels.
(01) 🎥 Motion Reel
A quick look at motion systems built for campaigns, product storytelling, and launch moments.
Motion isn’t decoration—it’s story, tone, and user attention in motion.
Fast cuts from campaigns, UI, visual narratives, and micro-interactions.
(02) Brand Visual System
Bloc, Mustel Hotel, Playgroundz Festival
BLOC
Brand Identity
An iconic name of the music entertainment and urban lifestyle.
The Goal
BLOC is a vibrant entertainment and art district, aiming to become the new centre for the urban lifestyle entertainment business.
Mustel Hotel
Brand Identity
Monochrome-led, elevated minimal brand for a boutique hotel
The Goal
The next generation of hotels.
Playgroundz Festival
Branding & Art Direction
Playgroundz is a music festival focused on outdoor experience. The first one was in 2019 at Chongqing Wulong National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, my role is brand development, and art direction.
The Goal
Our goal is to help PLAYGROUNDZ become a music festival that deeply connects with nature and inspires the impulse to dance.
(03) 🧩 Campaign & Ads
From paid ads, landing pages, performance banners to social campaigns.
"Like a Pro" - Hyrox/T100 Event Campaign
PRESSIO UK
Athlete-led visuals + ecommerce touchpoints
Summary
Like a Pro - Elite performance made wearable. #Event campaigns #Conversion
"Simplified Workflow, Limitless Creativity."
Kittl
Paid campaign
Summary
The Future of Design is Collaborative.
New Year Campaign
Tyla
Tyla’s sole mission is to build the biggest community of women happy to come just as they are. Content promises to be relatable, entertaining and thought-provoking with a focus on stories that encourage women to share their life experiences and advice within the highly-engaged community.
Through in-depth research of the Tyla brand, I extracted key visual keywords and styles that symbolise individuality, diversity, health, kindness, and inspiration. These embody Tyla's goal of establishing a joyful community for women.
Summary
For NYE, Tyla needs a series of instagram stories in collaboration on the theme of how our followers approach their messaging at midnight.
(04) 📱 Interactive/UI UX
Quick interfaces with clear tone.
Website Rebuilding- UX UI
The RecShop
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
Project Overview
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
I aim to further strengthen the connection between designs and the community by incorporating feedback and participatory design elements, ensuring that I design authentically for the culture.
(05) Studio Drop
Bits and pieces from projects, explorations, or just moments I liked enough to keep.
Studio Drop
The Selection of other projects
Random gems – fast studies, visual fragments, motion, 3D posters.
Project Overview
OLOOP world food market / The Top Sunset- EXIT opening/ BG metaverse
(06) My Take
These aren’t case studies—they’re creative signals.
If you want to know how I think, move, and flex beyond structure, this page is for you.
If any piece here catches your eye, I’m happy to talk through the thinking behind it.
A Collection of Brand, Motion & More
Overview
Visual Highlights & Snippets
These aren't full case studies—just highlights to show how I design across form, rhythm, and story.
Categories
Branding
Motion
Art direction
Campaign
Team
Brand, Motion & More
Content
🔍 Brand Identity
🧭 Reels
🎨 Snippets
🧭 UX
🎬 Art Direction
A curated set of brand identities, motion, campaign visuals, and UI UX—designed to scale across touchpoints and channels.
(01) 🎥 Motion Reel
A quick look at motion systems built for campaigns, product storytelling, and launch moments.
Motion isn’t decoration—it’s story, tone, and user attention in motion.
Fast cuts from campaigns, UI, visual narratives, and micro-interactions.
(02) Brand Visual System
Bloc, Mustel Hotel, Playgroundz Festival
BLOC
Brand Identity
An iconic name of the music entertainment and urban lifestyle.
The Goal
BLOC is a vibrant entertainment and art district, aiming to become the new centre for the urban lifestyle entertainment business.
Mustel Hotel
Brand Identity
Monochrome-led, elevated minimal brand for a boutique hotel
The Goal
The next generation of hotels.
Playgroundz Festival
Branding & Art Direction
Playgroundz is a music festival focused on outdoor experience. The first one was in 2019 at Chongqing Wulong National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, my role is brand development, and art direction.
The Goal
Our goal is to help PLAYGROUNDZ become a music festival that deeply connects with nature and inspires the impulse to dance.
(03) 🧩 Campaign & Ads
From paid ads, landing pages, performance banners to social campaigns.
"Like a Pro" - Hyrox/T100 Event Campaign
PRESSIO UK
Athlete-led visuals + ecommerce touchpoints
Summary
Like a Pro - Elite performance made wearable. #Event campaigns #Conversion
"Simplified Workflow, Limitless Creativity."
Kittl
Paid campaign
Summary
The Future of Design is Collaborative.
New Year Campaign
Tyla
Tyla’s sole mission is to build the biggest community of women happy to come just as they are. Content promises to be relatable, entertaining and thought-provoking with a focus on stories that encourage women to share their life experiences and advice within the highly-engaged community.
Through in-depth research of the Tyla brand, I extracted key visual keywords and styles that symbolise individuality, diversity, health, kindness, and inspiration. These embody Tyla's goal of establishing a joyful community for women.
Summary
For NYE, Tyla needs a series of instagram stories in collaboration on the theme of how our followers approach their messaging at midnight.
(04) 📱 Interactive/UI UX
Quick interfaces with clear tone.
Website Rebuilding- UX UI
The RecShop
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
Project Overview
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
I aim to further strengthen the connection between designs and the community by incorporating feedback and participatory design elements, ensuring that I design authentically for the culture.
(05) Studio Drop
Bits and pieces from projects, explorations, or just moments I liked enough to keep.
Studio Drop
The Selection of other projects
Random gems – fast studies, visual fragments, motion, 3D posters.
Project Overview
OLOOP world food market / The Top Sunset- EXIT opening/ BG metaverse
(06) My Take
These aren’t case studies—they’re creative signals.
If you want to know how I think, move, and flex beyond structure, this page is for you.
If any piece here catches your eye, I’m happy to talk through the thinking behind it.
A Collection of Brand, Motion & More
Overview
Visual Highlights & Snippets
These aren't full case studies—just highlights to show how I design across form, rhythm, and story.
Categories
Branding
Motion
Art direction
Campaign
Team
Brand, Motion & More
Content
🔍 Brand Identity
🧭 Reels
🎨 Snippets
🧭 UX
🎬 Art Direction
A curated set of brand identities, motion, campaign visuals, and UI UX—designed to scale across touchpoints and channels.
(01) 🎥 Motion Reel
A quick look at motion systems built for campaigns, product storytelling, and launch moments.
Motion isn’t decoration—it’s story, tone, and user attention in motion.
Fast cuts from campaigns, UI, visual narratives, and micro-interactions.
(02) Brand Visual System
Bloc, Mustel Hotel, Playgroundz Festival
BLOC
Brand Identity
An iconic name of the music entertainment and urban lifestyle.
The Goal
BLOC is a vibrant entertainment and art district, aiming to become the new centre for the urban lifestyle entertainment business.
Mustel Hotel
Brand Identity
Monochrome-led, elevated minimal brand for a boutique hotel
The Goal
The next generation of hotels.
Playgroundz Festival
Branding & Art Direction
Playgroundz is a music festival focused on outdoor experience. The first one was in 2019 at Chongqing Wulong National Forest Park. With magnificent sunset viewpoints and a large dome-shaped bonfire structure, Playgroundz creates a music experience that blends nature and culture for the participants.
In this project, my role is brand development, and art direction.
The Goal
Our goal is to help PLAYGROUNDZ become a music festival that deeply connects with nature and inspires the impulse to dance.
(03) 🧩 Campaign & Ads
From paid ads, landing pages, performance banners to social campaigns.
"Like a Pro" - Hyrox/T100 Event Campaign
PRESSIO UK
Athlete-led visuals + ecommerce touchpoints
Summary
Like a Pro - Elite performance made wearable. #Event campaigns #Conversion
"Simplified Workflow, Limitless Creativity."
Kittl
Paid campaign
Summary
The Future of Design is Collaborative.
New Year Campaign
Tyla
Tyla’s sole mission is to build the biggest community of women happy to come just as they are. Content promises to be relatable, entertaining and thought-provoking with a focus on stories that encourage women to share their life experiences and advice within the highly-engaged community.
Through in-depth research of the Tyla brand, I extracted key visual keywords and styles that symbolise individuality, diversity, health, kindness, and inspiration. These embody Tyla's goal of establishing a joyful community for women.
Summary
For NYE, Tyla needs a series of instagram stories in collaboration on the theme of how our followers approach their messaging at midnight.
(04) 📱 Interactive/UI UX
Quick interfaces with clear tone.
Website Rebuilding- UX UI
The RecShop
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
Project Overview
The RecShop, backed by the Mayor of London and Greater London Authority, is dedicated to assisting young people in disadvantaged communities to pursue their music aspirations.
I aim to further strengthen the connection between designs and the community by incorporating feedback and participatory design elements, ensuring that I design authentically for the culture.
(05) Studio Drop
Bits and pieces from projects, explorations, or just moments I liked enough to keep.
Studio Drop
The Selection of other projects
Random gems – fast studies, visual fragments, motion, 3D posters.
Project Overview
OLOOP world food market / The Top Sunset- EXIT opening/ BG metaverse
(06) My Take
These aren’t case studies—they’re creative signals.
If you want to know how I think, move, and flex beyond structure, this page is for you.
If any piece here catches your eye, I’m happy to talk through the thinking behind it.
